Pizza Patron receives criticism for their free giveaway to Spanish orders
A marketing campaign by the Dallas-based Pizza Patron, chain has backfired. The Latino-owned company tried to appeal to it Spanish-speaking base by offering a free pizza on June 5 to people who ordered...
View ArticleOver 50 million new iPad users are expected for 2012
According to eMarketer’s latest forecast, the number of iPad users in the U.S. will increase by 90.1 percent in 2012; this is approximately 53.2 million new users.
View ArticlePine-Sol Launches ‘Un Canto Al Cambio’
Pine-Sol and recording artist, actress, and former Miss Universe, Denise Quiñones, have created a campaign to give fans a chance to turn their personal story into an original song
View ArticleDifferences between Hispanic Millennials and Hispanics in their 30’s
According to a study done by Experian Simmons in fall 2011, there are multiple differences that exist between adult Hispanic Millennials (18- to 29-year-olds) and Hispanics in their thirties. One major...
View ArticleTaco Bell Partners with Celebrity Chef to introduce New Upscale Menu Items
In early July, Taco Bell plans to bring new upscale items to its menu to nearly 5,600 U.S. restaurants. The new items, created by celebrity chef Lorena Garcia, will feature ingredients such as black...
View ArticleNBC Launches Latino Web Site
In early July, NBC announced the launch of NBCLatino.com, a website with culturally relevant news and features for the Latino audience. The website plans to reach out to the younger Hispanic demographic.
View ArticleClorox Launches New line of Cleaning Products targeted at U.S. Hispanics
In July, Clorox launched Clorox Fraganzia, a new line of cleaning products targeted at the Hispanic consumer.
View ArticleTELEMUNDO MEDIA AND COCA-COLA SIGN PARTNERSHIP ANCHORED TO LONDON 2012...
Telemundo and Coca-Cola North America signed a multimillion dollar partnership for a multi-network (Telemundo and mun2) and multiplatform (on-air, online, and mobile) campaign with themed, Luchando...
View ArticleTampico Creates a Piñata app to attract Younger Hispanic Consumers
In an effort to reach out to younger Hispanic consumers, Tampico created the Piñata Bash social media contest and 3-D Facebook mobile application.
View ArticleChef Sanchez to Host National Carne Asada Campaign
Chef and TV host Aaron Sanchez partnered with Bud Light for a new national summer campaign that celebrates beer, grilling carne asada, and enjoying the good times with friends.
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